Ph.D.

College of Business Ph.D. students in the College of Business

Ph.D. in Business with a Specialization in Marketing

The goal of the Ph.D. program is to encourage the intellectual growth of serious scholars who will contribute to the field of marketing. The purpose of the Ph.D. program is to provide a strong basis for the scholarly activities of research and teaching at a major institution of higher learning. We endeavor to provide a warm and supportive environment for the development of outstanding scholars and scholarly work.

Admission to our Program

We admit only a handful of new students each full academic year, therefore we do not admit students mid-year. Normally we have about eight Ph.D. students in residence at any one time. Our program provides unique opportunities and added benefits to students which include assistantships, health insurance, and academic support. Our Ph.D. program cultivates an environment of collaboration and care for our students.

Connect with Us on Facebook

Program Requirements

Our Ph.D. program is tailored to meet each person's needs, objectives, and prior course work.

  • The program normally requires four years: two to two and a half years of course work, and the remainder in dissertation research and writing.
  • Individual programs vary, but students usually complete six courses from the Department of Marketing. These consist of the following course seminars:
    • Marketing Management
    • Behavioral Research in Marketing
    • Marketing Channels
    • Qualitative Research Methods
    • Measurement
    • Marketing and Society
  • In addition to the Department of Marketing courses, several research methods courses (such as statistics, research design, causal modeling, field research and so on) are required.
  • Each student must choose an outside area relevant to his or her interests (such as psychology, economics, statistics, sociology, etc.), and complete at least four courses in that field.
  • If the student's Masters level background in business and marketing is not strong, some additional courses in these areas may be necessary. The total semester hours required for the Ph.D. is 99 beyond the Bachelors degree, of which 20-36 usually come from the Masters degree. Nine of the hours are methods courses, usually about 20 are dissertation hours, and the remainder are courses taken in the Ph.D. program.
  • Students are required to work closely with faculty members to develop first year and second year/comprehensive exam papers. These efforts are expected to culminate in submission to scholarly journals.
  • Upon successful completion of the coursework, the papers, and the marketing review, students are admitted to candidacy for the Ph.D. and can begin work on the dissertation.
  • Students will work with one or more of our faculty on their research, as a means of learning about the research process and the pursuit of new knowledge. Each year we assign each student a research assignment with one of our faculty members.
  • Over the duration of the program, students will be expected to teach for four academic semesters. In addition, we try to provide opportunities for additional teaching in the summer, depending of funding availability.

Admissions Requirements

Marketing Ph.D. students in class
  • A Masters degree in business or related field from an accredited university
  • Academic transcripts that showcase excellent grades
  • GMAT score of at least 650, however we have made exceptions for exceptional students. We do not waive the GMAT exam requirement.
  • A statement of purpose discussing your area of interest in marketing, why you want to earn a Ph.D. and what you hope to accomplish with it. Your statement of purpose is to be submitted through Nebraska GAMES (Graduate Admission Management and Evaluation System) application system.
  • Your resume is also submitted through GAMES.
  • Three letters of recommendation are required and submitted through GAMES.
  • Tips on applying to Ph.D. programs.

Deadlines

Our deadline for receiving all application materials is January 1. Our department starts reviewing files for Fall semester admissions in early February. We do not admit Ph.D. candidates to start course work at mid-academic year (January). Since the university's Office of Graduate Studies has to verify and approve all transcripts and other application material before forwarding it to us, it is important to apply as early as possible.

We take a great deal of care in the application review process to identify students that are a good match for our program and who we believe have the potential to make meaningful contributions to knowledge and the discipline of marketing. When your file is complete in all respects, it will be circulated to the Department of Marketing faculty for their decisions. Applicants for whom the faculty shows substantial interest are invited to spend a day with us on campus if possible. Final decisions on admission are normally made by April 15.

Office of Graduate Studies Requirements

  • Apply online at the Office of Graduate Studies and submit the $50 application fee.
  • The next day students will receive an email from GAMES with instructions.
  • Please note: All application materials (except transcripts and financial resource certification) must be submitted electronically. Do not send paper recommendation forms or resume.

Transcripts

  • As part of the admission process, you are required to submit an unofficial transcript from each post-secondary institution you have attended which lists courses completed, grades earned, as well as degrees conferred.
  • You will upload either an electronic or scanned copy of your transcript to MyRed. MyRed Upload Instructions
  • Please do not send paper transcripts to any university office as it may delay the timely processing of your application.
  • Once admitted, you will be required to submit an official transcript that is sent directly from each institution you have attended either electronically or on paper to the Office of Graduate Studies.
  • University of Nebraska–Lincoln
    Graduate Admissions
    1100 Seaton Hall
    Lincoln, NE 68588-0619
    Tel: (402) 472-2875
  • For more information, please visit the Office of Graduate Studies website.

GMAT – Graduate Management Admission Test

  • You must register to take the GMAT or GRE and have the results forwarded to Nebraska (use institution code S40-HW-48). You must also submit your scores through GAMES. The minimum GMAT score is 650 for admission. Our strong preference is that you take the GMAT but we will consider GRE scores. The GRE score must be convertible to a minimum 650 GMAT equivalent.
  • International Students with a degree outside the United States must also include:
    • TOEFL score (minimum score of 550 written, 213 computer based or 80 iBT) (Use institution code 6877)
  • The International Student and Scholar Office provides orientation, counseling and advising to international students, and serves as the official liaison between your sponsoring agency and the United States government. Staff members are also available to help you make contacts on campus and in the Lincoln community.
  • Guidelines for international students can be found at http://www.unl.edu/gradstudies/prospective/international

Benefits

Assistantships

Currently our assistantship stipend for the academic year is $25,000 and includes tuition remission.

Tuition Remission

Included with the graduate assistantship is up to 12 credit hours of graduate course work tuition remission per academic semester plus an additional 12 hours during the entire Summer Session, however fees are not waived. Information about current tuition and fees for the year can be found at http://www.unl.edu/gradstudies/prospective/money#tuition

Health Insurance

All graduate assistants with appointments that qualify for full tuition remission receive an additional benefit of basic coverage under the university's student health insurance plan. Dependent plans are also available on an optional basis.

The assistantship provides basic individual student health insurance at a reduced rate. Students and the University will share in the cost of the premium. Approximately 21% of the annual cost of the individual health insurance premium will be billed directly to the student’s account. Premium costs are determined at a later date. Students have the option of purchasing additional health insurance for family members from the same plan. International students are always required to have student health insurance coverage, unless proof of insurance from an outside source is provided.

More information about Nebraska’s health insurance can be found at http://www.unl.edu/gradstudies/current/health.

Ph.D. student presenting to faculty.

Academic Support

Advising

We assign each student a first-year advisor, a faculty member to advise him or her on course work and academic life when he or she first arrives. A senior Ph.D. student is assigned to serve as a mentor and help a new student settle into the program. By the end of the first year, each student normally chooses a program committee to advise on course work. After being admitted to Candidacy, each student assembles a dissertation committee to advise on the dissertation research and writing.

The Department of Marketing faculty members are highly accomplished. All have active research programs and have published in nationally and internationally prominent journals. Many have been officers of national professional societies and have chaired symposia, conferences, and conference sessions. Several have served as journal editors. Faculty members take a great deal of personal interest in each student, and give a high priority to their advisory role. We treat the Ph.D. students as junior colleagues in every way we can.

Academic Support

The Department of Marketing works diligently to provide Ph.D. students with the resources useful to a graduate education. Each Ph.D. student, at present, has at his or her desk a personal computer with office software and access to the university servers, offering statistical packages, library access, and e-mail. Students are encouraged to submit articles co-authored with faculty to journals and to academic conferences; a portion of the costs for travel to a conference where students present a paper is defrayed by the department.

An equally important part of the support the Department of Marketing provides is a scholarly environment. Several times in each semester, we have what we call "Brown Bag Seminars" -- lunch time discussions of interesting articles in our field. Also, several times each semester, faculty and students present their research at Friday afternoon research seminars. Throughout each semester we host our “Visiting Scholar Series”, inviting well known scholars in the field of marketing to visit and present their current research. In the Spring semester of each year, the department sponsors the Robert Mittelstaedt Doctoral Symposium, attracting doctoral candidates and faculty from the Big Ten and research universities west of the Mississippi River. Finally, there are informal gatherings and parties throughout the year which provide opportunities to interact outside of the office environment.

Sample Ph.D. Program

Year One

  • Students takes foundational and research tool courses.
  • Student works as a research assistant (working with two professors) -- the purpose of the research assistantship is to expose students to the research process and develop mentoring relationships with faculty
  • Summer of year one:
    * Continues working on in-process research projects
    * Completes first-year research paper

Objective: By the end of year one, the student should be acclimated to the research environment, have a basic understanding of marketing theories and research methodologies, and be beginning to understand the areas they like or do not like so they can start thinking about areas of specialization.

Year Two

  • Completes foundational, elective, and research tool courses
  • Student continues to work as a research assistant (working with one or two professors)
  • Student begins teaching undergraduate courses in the Department of Marketing.
  • Summer of year two:
    * Complete second year/comprehensive exam paper

Objective: By the end of year two, the student should be gaining competence as a researcher, should have a deeper understanding of marketing theories and research methodologies, and should have identified a general area of specialization.

Year Three

  • Student forms dissertation committee and begin developing dissertation proposal.
  • Continues as a Research/Teaching Assistant.
  • Defends dissertation proposal in the spring.
  • Summer of year three:
    * Prepares job search materials
    * Start job search

Objective: By the end of year three, the student should have defended their dissertation proposal, begun to establish a research program, gained teaching experience, and be ready to go on the job market.

Year Four

  • Student collects and analyzes dissertation data in the fall.
  • Interviews for jobs in fall.
  • Defends dissertation for spring or summer graduation.

Objective: By the end of year four, the student should have completed their dissertation, accepted a position as an assistant professor, gained more teaching experience, and have a solid pipeline of papers to take into their first job as a tenure-track faculty.

Year Five (Optional)

  • Complete dissertation.
  • Interview for jobs.
  • Further develop research program.

This option will be offered only with faculty approval.

Contact

Kumar, Alok
Associate Professor
CoB 335S
P.O. Box 880492
Lincoln, NE 68588-0492
Fax: 402-472-9777
Mailing Address
University of Nebraska–Lincoln
Department of Marketing
P.O. Box 880492
Lincoln, NE 68588-0492
Shipping Address
University of Nebraska–Lincoln
Department of Marketing
CoB 345
730 N. 14th Street
Lincoln, NE 68588-0492

Ph.D. Alumni

Year Alumn Affiliation Chair / Co-Chair
1962 Charles Bull (deceased)
1962 H. Nicholas Windeshausen Phillip McVey
1964 Massoud Khan Ahari Phillip McVey
1964 Rodney Peterson Phillip McVey
1964 Jagjit Singh Phillip McVey
1966 Arthur Norris Robert Cole
1970 Askari H. Kizilbash John Brasch
1970 Larry Redinbaugh Robert Cole
1972 George Crawford Robert Cole
1972 James West Phillip McVey
1973 Ronald Wright Robert Cole
1974 Richard Holquist Phillip McVey
1976 Steven Cox John Brasch
1976 Ralph Weller (deceased) John Brasch
1977 Nils-Erik Aaby ELOPAK Inc. Robert Mittelstaedt
1977 Joseph Belonax Western Michigan University Robert Cole
1977 Petr Chadraba DePaul University John Brasch
1977 Woo-Young Lee Segan University John Brasch
1978 Joseph Bellizzi Arizona State University-West Campus Phillip McVey
1978 Stephen DeVere Robert Mittelstaedt
1978 Carl Tong Radford University John Brasch
1978 Davar Venoos University of Tehran John Brasch
1978 Regie Wintle-Bradford John Brasch
1979 Gene Murdock (deceased) Sanford Grossbart
1979 Bob Rogers University of Texas at Arlington William Curtis/
Sanford Grossbart
1979 Warren Schwendig Phillip McVey
1979 J. Samuel Wagle Northern Illinois University Phillip McVey
1981 Eldon Little Indiana University SE Robert Mittelstaedt/
Sanford Grossbart
1981 Anne Stommes-Ralston Robert Mittelstaedt
1982 James Gill Sanford Grossbart
1982 Charles Madden Baylor University Robert Mittelstaedt
1984 Balusu Rammohan Sanford Grossbart
1985 Les Carlson University of Nebraska-Lincoln Sanford Grossbart
1985 Darrel Muehling Washington State University Sanford Grossbart
1987 Russell Laczniak Iowa State University Sanford Grossbart
1987 Thomas Parker William Curtis
1987 Steven Pharr William Curtis
1988 Jean Johnson Washington State University Robert Mittelstaedt
1988 Young Lim Kwangwoon University William Curtis
1988 Bonnie Guy Applachian State University William Curtis
1988 Terri Rittenburg University of Wyoming Robert Mittelstaedt
1989 Harold Koenig Oregon State University Robert Mittelstaedt
1989 Robert Stassen University of Arkansas Robert Mittelstaedt
1990 Linda Anglin Sanford Grossbart
1990 Ken Anglin James Gentry
1990 Laurie Smith Robert Mittelstaedt
1991 Ann Walsh Western Illinois University Sanford Grossbart
1991 James Roberts Baylor University Ray Marquard
1991 Rich Lapidus Cal Poly Pomona Robert Mittelstaedt
1991 Gary Ko (deceased) James Gentry
1992 Gerrard Macintosh North Dakota State University James Gentry
1992 Suresh Subramanian Power of Love Foundation Robert Mittelstaedt
1992 Terrence Kroeten William Curtis
1993 Steve Schulz University of Nebraska at Omaha Ray Marquardt
1993 Sunkyu Jun Sung Kyun Kwan University James Gentry
1993 Alka Subramanian Power of Love Foundation Ray Marquardt/
Robert Mittelstaedt
1993 Kevin Coulson Emporia State University Robert Mittelstaedt
1993 Greg Broekemier University of Nebraska at Kearney Ray Marquardt
1993 Cecelia Wittmayer Dakota State University Robert Mittelstaedt
1994 Diane Hambley YWCA - Silicon Valley James Gentry/
Ray Marquardt
1995 Ken Anselmi East Carolina University Ray Marquardt
1995 Mary Martin Fort Hays State University Jim Gentry
1995 Darinah Ahmad Universiti Malaysia Perlis Robert Mittelstaedt
1995 Madhavan Parthasarathy University of Colorado at Denver Robert Mittelstaedt
1995 Carol Meyer Hastings College Ray Marquardt
1996 Stacey Baker Creighton University Jim Gentry/
Robert Mittelstaedt
1996 Deb Dahab Enquire Research Jim Gentry
1996 Jonna Holland University of Nebraska at Omaha Jim Gentry
1997 Carl Witte Roosevelt University Robert Mittelstaedt
1997 Ju-Young Park Soongsil University Jim Gentry
1997 Tim Burkink University of Nebraska at Kearney Ray Marquardt/
Jim Gentry
1998 Heidi Hu McKinsey and Company A. Dwayne Ball/
Jim Gentry
1999 Cara Okleshen Peters Winthrop University Sanford Grossbart
1999 Mike Tippins University of Wisconsin-Oshkosh Ravi Sohi
1999 Marko Grunhagen Eastern Illinois University Robert Mittelstaedt
1999 Lufumbi Mwaipopo University of Dar es Salaam Pat Kennedy
2000 Preeti Sharma A. Dwayne Ball
2001 Lynn Samsel Ray Marquardt/
A. Dwayne Ball
2001 Suraj Commuri University at Albany, State University of New York Jim Gentry
2002 Ahmet Ekici Bilkent University Linda Price
2002 Lee McGinnis Stonehill College Jim Gentry
2003 Athinodoros Chronis California State University, Stanislaus Ron Hampton
2003 Matt Bunker University of Northern Iowa A. Dwayne Ball
2004 Fleura Bardhi City University London Eric J. Arnould
2005 Avinash Malshe University of St. Thomas Ravi Sohi
2006 Seungwoo Chun Dongguk University Jim Gentry
2006 Susie Pryor Creighton University Sandy Grossbart
2007 Risto Moisio California State University, Long Beach Jim Gentry/
Eric Arnould
2007 Maia Beruchashvili California State University, Northridge Jim Gentry
2007 Daniel Shen SUNY New Paltz Dwayne Ball/
Jim Gentry
2008 Amber Epp University of Wisconsin-Madison Jim Gentry/
Linda Price
2008 Clinton Lanier University of St. Thomas Ron Hampton
2008 Aubrey Fowler III Valdosta State University Jim Gentry
2009 Julie Pennington University of Tampa A. Dwayne Ball
2009 Rob Harrison Western Michigan University Jim Gentry
2009 Mike Krush North Dakota State University Ravi Sohi
2009 Eddie Nowlin Kansas State University Ravi Sohi
2012 Jie G. Fowler Valdosta State University Les Carlson
2012 Shannon Cummins University of Wisconsin-Whitewater Ravi Sohi
2012 Justine Rapp University of San Diego Jim Gentry
2013 Jeff Johnson University of Missouri-Kansas City Ravi Sohi
2013 Shipra Gupta University of Illinois Springfield Jim Gentry
2014 Joseph Matthes Marquette University Amit Saini
2014 Jessica Mikeska Indiana State University Les Carlson
2014 Timothy M. Reilly University of Minnesota Duluth James Gentry
2015 Elise Johansen Harvey University of South Carolina Upstate Les Carlson
2016 Jenifer Skiba Missouri State University Amit Saini