S. Sajeesh is Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was a faculty member at Baruch College, City University of New York. He received his doctorate in Marketing from the Wharton School of the University of Pennsylvania.
His research interests are in retailing, emerging markets, product differentiation and marketing strategy. More specifically, his research focuses on understanding firms’ marketing strategy using quantitative models under two broad contexts: (1) influence of consumer behavior characteristics (e.g., variety seeking, reference dependence, consumption externality) on optimal firm strategies (positioning and pricing strategies), and (2) influence of market and firm characteristics on firms’ marketing strategies (e.g. entry strategies) as well as implications for social welfare and public policy. His research has appeared in some of the premier journals in marketing and management such as Marketing Science, Management Science and Decision Sciences.