Includes all program materials and online support
This intense three-day program provides managers and entrepreneurs an opportunity to learn how to
identify and develop new market opportunities. Participants will gain insights on:
• Identifying customer needs
• Segmenting markets and choosing priority segments
• Creating value propositions for the products and services offered
• Developing a feasible business model
• Assessing and managing competition
• Strategies for growth
Upon the completion of this program, you will receive an Executive Certificate in Strategic Growth Marketing from the College of Business.
Dr. Ravi Sohi is a Professor of Marketing and the Robert D. Hays Distinguished Chair of Sales Excellence and director
of the Center for Sales Excellence in the College of Business Administration at UNL. Sohi joined UNL in 1991 and has held
many leadership roles and won numerous teaching awards during his tenure at CBA. Prior to joining academia, Sohi spent several
years in industry working in sales and marketing positions and has many years of experience teaching executives. Many of his
students have included middle and senior level managers from companies such as Best Buy, Gallup, Marriott, Microsoft,
Pfizer, Stryker, and Toyota.
Dr. Amit Saini is an Associate Professor of Marketing and W.W. Marshall College Professor at UNL. Amit joined UNL in
2003 and conducts research in the areas of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets),
business-to-business marketing, and marketing ethics. Amit teaches Marketing Strategy at the undergraduate, MBA, and Ph.D.
levels and has been a recipient of numerous teaching awards at UNL. His industry experience includes quantitative market
research and IT sales management.